2022

Webinars

Book Marketing Part Two—Finding your audience, with Kathleen Kaiser, book marketer and president of WPN.

May 19, 11 am

This session of Book Marketing 101 will focus on where to find readers, the tools and sites to use for engagement to attract readers, and online ways to find new ones. In addition, this segment helps the new self-published author to maximize their exposure.

There are many tools to be employed to get the best results. An overlooked golden goose is Amazon’s Author Central which will explore during the session. If used correctly, it’s a gold mine, yet according to Amazon, less than 1% of authors use it. Engage correctly, and you are already 99% more visible than other books on the site.

Know your audience, place your book in front of them, and find readers. This is how you do it.

Book Marketing 101 — Part Three, with Kathleen Kaiser

Turning this information into ACTION

June 16, 11 am

In Book Marketing 101, part one helped you define your market, part two to find your audience, and this final part gives you the plans to implement. With a realistic budget of your making, a marketing plan, and finally, a yearlong action plan/timeline, you clearly understand what you need to achieve a grand book launch and develop continuing sales.

Each attendee receives a budget, marketing plan, and timeline outlines to create their Plan for Success.

It’s the End of the World as We Know It and I Feel Fine: Why Character, Consequence, and Reaction are Necessary for Conflict and Tension, with Harrison Demchick

July 21, 11 am

Everyone knows a good novel requires conflict and tension, but many are unclear on where it comes from or how to create it. It’s not the seriousness of the situation that causes conflict. Not even a nuclear apocalypse generates conflict on its own. A conflict only works if it acts upon the protagonist negatively. 

This webinar will address the true origins of conflict and tension and how they emerge specifically from a character’s reaction and the consequences they face.

Using tension and conflict will maximize the readers’ experience and have them up all night turning pages.

Your Best Author Website, with Adanna Moriarty — Author and website designer

September 15, 11 am

As an author, your website is the hub of your business. Every piece of information you put out, book signings, blog posts, release dates, not to mention reviews, interviews both print and audio/video—all of that information should live on your website. It’s crucial to the business side of writing. 

This webinar will address the true origins of conflict and tension and how they emerge specifically from a character’s reaction and the consequences they face.

Using tension and conflict will maximize the readers’ experience and have them up all night turning pages.