The Five Big Mistakes Authors Make when Launching a Book

Kathleen Kaiser shares the five mistakes she encounters over and over with new and indie authors when launching a new book. From her 13 years involved with the literary community and as a book marketer, Kathleen describes each mistake and gives several ways to avoid making these errors.

"A very clear picture developed as I worked with new writers, and even published authors," said Kaiser, "when they stopped writing and had to move on to the next three phases: Editing, production, and marketing. Most think writing is the majority of the work. It's not. Only 25% of your effort goes into writing, 15% into editing, 10% into production, and 50% into marketing and promoting your book.

"It's a reality many don't want to accept, but to succeed and sell books they must."

The webinar will deliver actionable ideas on all five areas where authors often fail.