The Five Big Mistakes Authors Make when Launching a Book
March 11, 2021,
11 am Pacific
March 11, 2021, 11 Pacific
Kathleen Kaiser shares the five mistakes she encounters over and over with new and indie authors when launching a new book. From her 13 years involved with the literary community and as a book marketer, Kathleen describes each mistake and gives several ways to avoid making these errors.
"A very clear picture developed as I worked with new writers, and even published authors," said Kaiser, "when they stopped writing and had to move on to the next three phases: Editing, production, and marketing. Most think writing is the majority of the work. It's not. Only 25% of your effort goes into writing, 15% into editing, 10% into production, and 50% into marketing and promoting your book.
"It's a reality many don't want to accept, but to succeed and sell books they must."
The webinar will deliver actionable ideas on all five areas where authors often fail.
Beginning as a music journalist turned publicist, Kathleen Kaiser’s career spans over 50 years of involvement in the most exciting industries of her generation. From rock and roll in the 60s and 70s to the digital/internet revolution of the late 80s, 90s, and 00s, she has been a marketing professional for Fortune 100 companies, small startups, and conferences/tradeshows around the world.
In 1993, she opened Kathleen Kaiser & Associates, an emerging technology-marketing firm, which now focuses on working with the nonprofit arts communities. Her work includes past president and season producer of the Ojai Shakespeare Festival, past president of the Ventura County Writers Club, marketing for the Ojai Studio Artists, Ojai Art Walk, Ojai Art Center Theater, Ojai Film Festival, Ojai Performing Arts Theater, and other community organizations. She has produced the 805 Writers’ Conference for eight years.
Named Publicist of the Year in 2016 by the Book Publicists of Southern California for her contributions to the literary community, Kathleen maintains a small list of clients that allow her to continue her volunteerism. She is president of the national literary organization Writers & Publishers Network (formerly SPAWN), Ojai Art Center Literary Branch board member, and organizer of a monthly literary meeting in Thousand Oaks, CA co-sponsored by IWOSC. She produces webinars and is launching a new podcast –Talking Book Publishing with Kathleen Kaiser – in March 2021.
In her free time, ha-ha, she is working on a graphic novel about her years in rock and roll, a new historical novel, and occasionally writes articles for regional publications. Kathleen is a proud fourth-generation small businesswoman.